I enjoy learning about the history of the Ford Motor Company.
I recently discovered this little-known fact while studying the Ford archives:
In 1946, four brothers, Lowell, Norman, Hiram, and Max Goldberg, walked into Henry Ford's
office telling him they had the most exciting innovation in the industry since the electric starter.
Henry was curious so they persuaded him to sit in a car, which was at about 130 degrees. They
turned on their new invention, an air conditioner, which cooled the car off immediately.
Henry got very excited, offering them $4 million for the patent. The brothers refused, asking only
$2 million, but they wanted 'Goldberg Air Conditioner' printed on the dash of each car.
Now there was no way Henry was going to put the Goldberg name on two million Fords,
so they finally agreed on $3 million and just their first names would be shown.
To this day, all Ford air conditioners display their names: Lo, Norm, Hi, and Max.
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